Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kateryna Maslova · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love this app but do wish there were a variety of lengths of hair for the hairstyles
1.) search function doesn’t work well. EH when I search “ellipse”, “minimal”, and “average” I get a bunch of long square nails with very intricate designs. Also…why no free text search option? 2.) the payments - I don’t mind paying for an app, wether it’s a one time thing or a monthly subscription (in this case it’s a monthly subscription). But the app somehow also instilled a coin system that you use for their search function. Why? Why not just charge more for the monthly subscription? The coin system just doesn’t seem like a smart move. It just makes it more annoying to use the app. Because of the two reasons listed above, I’ve decided to just delete the app and continue to use social media and Pinterest for nail inspiration. This app is a good idea, just horribly executed.
Leya is your personal guide to the world of manicure ideas! Combine color, theme, design in the search and save the best ideas for yourself. Leya tak...