Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ali Umer · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good app, but the ads are absolutely ridiculous. When you’re practicing, the ad takes up half the screen!! Also, full page video ads that you can’t skip, even though it says “skip ad”.
Every time you navigate within the app you get a full screen video ad
The app constantly asks for a rating in the App Store (it started literally 5 seconds after I opened the app for the first time). It is also constantly bombarding the users with ads. That makes the app unusable.
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