Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LingQ Languages Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is so useful for language learning. I do have criticisms, e.g., th user interface is confusing and at first overwhelming, i wish it were easier to import whole books and that it were easier to choose the kinds of practice exercises to use. But on the whole this is such a hugely valuable tool.
I’ve learned more Spanish in one month using LingQ than I did in two years of high school Spanish. If you are self motivated and love to read, this is the app for you. Loads of interesting intermediate level materials to choose from that have greatly enhanced my abilities to recognize and remember verb conjugations! No boring, ineffective grammar tables and word lists to memorize. Through reading and listening to the language spoke by natives at a normal speed, you will pick up grammar and meaning through context. I am addicted to this app!
I've enjoyed the features LingQ has to offer. But I cannot recommend it to others at this time, because I have watched people called "morons", had their mothers and fathers insulted, and left a dozen bullying comments by unknown users. If it was a one-time thing, that would be a problem with the individual user. The repeat offenses by the same people make it a LingQ platform problem - they go around publicly insulting person after person. Until it's a safe place for people learning, free of playground bullies, I can't recommend it to others. "Kicking a puppy", "fraud", "liar", "fool", "your dad left as a kid", "can't get a job", "your intelligence is lacking": that's the abuse that strangers leave you with on this platform.
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