Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ali Umer · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
But don’t do weekly plan do yearly plan because weekly plan will charge you $400 a year
Previous version was perfect. Why do I have to re-buy the app again for a version that’s completely different. It also deleted all my favorites and learning modules from the previous version that I worked months and so hard studying from. NOT COOL!!! You made me waste my time AND money. You could have given me the option to keep the previous version or upgrade. Instead you got greedy and chose to rip people off. What a shame.
This version of the has a very high rate of intrusive ad pop ups. I was working on the Foundations Alphabet and would get two ad pop ups per letter. Opening the letter lesson there is a half screen pop up for the letter Alpha and a full screen Pop up between letter Alpha and Beta. This makes it difficult to evaluate the app and get a feel for it’s useful features. An annoying start. It prompts for app ratings very quickly. The ads are localized so when your learning a foreign language you bombarded with foreign language pop ups. Same experience with the word match for the letters. The half screen ad made it difficult to understand where to click to even complete the lesson.
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