Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mobiteach.ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First of all, the system used to rate your level in French is poorly executed, and I think it’d be a better idea to just have a placement test of some sort, as other apps have, or something similar. Especially because of the fact that having randomly generated words and then asking which ones you know can have a bad combination and not score well, and also neglects to ask what the user may know of the grammar and not gain proper insight into their abilities. Second of all, the mini games have bugs and with match the word games, it seems, to me, to be a poor decision to have opinion words have to be matched with certain photos. Beau, for example, is much more of an opinion than describing a mustache. Overall, this apps pretty mid. Not great, not horrible either, I just think there’s plenty of room for improvement.
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