Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗le nouvel Observateur · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am a subscriber. This thing repeatedly forgets my login credentials. I enter them YET AGAIN; a popup then informs me that I am now connected, but the subscriber content remains blocked. There is no way of adjusting the font size to increase legibility. Advertisements which are of no relevance to me are vomited over half the real estate of the page. In exactly what way am I supposed to believe that this app is attempting make my life better? UPDATE — it’s now a year later, running a completely different version of the operating system, and the app is still unusable, and in exactly the way I described above. If you are a paying subscriber, the app will never allow you to access the content you have paid for. SECOND UPDATE, THREE YEARS LATER — the same problem exists. The app is only usable to see free content. This represents some sort of record, in terms of how unresponsive a developer can be.
Facile et intuitive, bien organisee. Problemes de crash de temps a autre.
Possibly. Libé app is too heavy (takes 2 long 2 load) & Monde app less useful since they've started trying to sell the paper thru the 2nd app. And the Fig is ok but too sarkozyste for my taste. This & Rue89 I open first for news & opinions in French.
Comprendre aujourd’hui, imaginer demain. Depuis plus de 60 ans, Le Nouvel Obs décrypte l'actualité avec exigence et indépendance. Notre application vo...
| Name | Price | Type |
|---|---|---|
| Le Nouvel Observateur-HS83 | $3.99 | One-time |
| Le Nouvel Obs - Mensuel (Monthly) | $3.99 | Monthly |
| Nouvel Obs Hors série n°86 | $4.99 | One-time |
| L'Obs - Essentiel - Mensuel (Monthly) | $6.99 | Monthly |
| Essentiel Mensuel Promo 3,99€ (Monthly) | $6.99 | Monthly |
| Abonnement essentiel mensuel (Monthly) | $6.99 | Monthly |
| Le Nouvel Obs - Mensuel (Monthly) | $6.99 | Monthly |
| Abonnement premium mensuel (Monthly) | $9.49 | Monthly |
| Essentiel Annuel Promo 39,99€ (Annual) | $69.99 | Yearly |
| Le Nouvel Obs Essentiel Annuel (Annual) | $69.99 | Yearly |