Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗GROUPE L'EXPRESS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the content and reading in French but since it is not my first language, I often need to look up words. In the digital issues, this is possible by highlighting the word and clicking “Translate”, but it is not for the articles in the app itself that has the latest news. This is a disappointment as Le Monde and L’Obs can translate articles anywhere. I hope this is added!
The free content is quite good. There are two reasons for my low rating. The first is that I purchased a 3 month subscription to the digital version of L'Express magazine through the app, but there is no way that I can find to download newly released copies of the magazine. You can purchase individual copies but the subscription process does not work at all. I am using an iPad with iOS 8 and none of the games in the app work. They all just cause the app to crash entirely.
Nice to be able to get French news when you live far away. Great app, very well done!
Téléchargez gratuitement la nouvelle application L’Express et retrouvez le meilleur du magazine d’actualité sur votre iPhone ou votre iPad. Analyses,...
| Name | Price | Type |
|---|---|---|
| L'Express edition 3442 | $2.99 | One-time |
| L'Express edition 3441 | $2.99 | One-time |
| L'Express edition 3440 | $2.99 | One-time |
| L'Express edition 3439 | $2.99 | One-time |
| L'Express Premium (Monthly) | $8.99 | Monthly |
| Abonnement Mensuel L'Express (Monthly) | $12.99 | Monthly |
| Abonnement Mensuel L'Express (Monthly) | $12.99 | Monthly |
| L'Express Premium (Monthly) | $12.99 | Monthly |
| L'Express Premium (Monthly) | $12.99 | Monthly |
| Abonnement Annuel L'Express (Annual) | $99.00 | Yearly |