Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Figaro Classifieds · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
How is it possible to make an app worse? I don’t even understand where to search for any criteria or why a window opens on an iphone that only takes part of the screen when you could use the whole screen …. Sigh
The app has always been very buggy and crashed often. This new version, they changed the UI and it isn’t even usable. There are buttons and search fields where you can’t access them. Everything pops up in a tiny window in the middle of the app. It’s one of the most terrible apps I’ve ever seen. If I could go back to the old version that crashed every few minutes, I would !
Easy and efficient to use but won't let me log into my account, at least on the app
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