Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Paris.fr · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I made the effort to fill in a detailed report about a problem in Paris. But then I couldn’t support because it was forcing me to create an account. Waste of my time
On ne peut rien déclarer si le login ne marche pas. L’appli est inutilisable, inutile, donc. 😢
Pour améliorer la qualité de l’espace public et mieux répondre aux attentes des Parisiens dans une démarche participative, la Ville de Paris a dévelop...