Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Labour Party · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Is anyone else having this issue? I’ve updated the app but my screen fades and takes me straight out of the app again and won’t open at all. Help! Usually a good app
This year’s version of the app is very disappointing. 1. Every time you start it, you have do dismiss an advert for the french electricity giant E-on, a company who are currently hassling me to install a smart meter I don’t want, using threatening sounding letters that imply that this meter “must” be installed, when it’s only E-on’s targets that will be missed. But that’s another story. Labour - you’ve sold out to The Man. Shame on you. 2. It also spends ages updating information every time you use it. 3. The maps are tiny and incomprehensible. You need a map of the maps to understand them, and of course they don’t show you where you are on them! 4. Then, the favourites thing is patchy, and doesn’t work for a few minutes after you start the app. 5. It’s optimised for a larger screen than my iphone SE, so the display doesn’t work very well. Otherwise, it’s great. Sort of like “The Labour Party is wedded to Brexhit, but otherwise they’re great.”
Plenty of information. The Favourites section is now working. In my opinion the training sessions should have their own section rather than being tucked away in the Fringe section. It would also be useful to be able to synchronise phone and iPad.
This app is to complement the Labour Party Conference to ensure you always have the information you need to hand. The key features of the app are - B...