Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kraken · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
To test it out I put $50 in my Krak and converted it to USDG for the APY benefits. But then when I wanted to use it to buy crypto I couldn’t figure out how to put that money in my Kraken. There’s a “transfer” that would show it had moved it, but only within the Krak app. When I went to my Kraken nothing had changed or been added; no activity changes noted in Kraken either. I’m currently waiting on support trying to figure out how to get my money into my Kraken. This seems like a poor UI issue, not a finance issue. Perhaps some tutorial videos are needed to permanently exist in the menu.
This is great - user friendly and I love being able to earn a competitive yield on my USDG - this means I won’t have to transfer it back out somewhere else where it will earn a better rate. I’d love to see something like expense tracking and groups like Venmo/Splitwise. This would convince me to fully make the jump over to Krak. Thanks!
Couldn’t send money easily to Canada, now I can instantly and for free. Game changer in both its accessibility and how enjoyable it makes payments. Excited to see Kraken compete with my checking account and win.
The app for all your money. Get cashback on everyday purchases, and put your assets to work and earn market leading returns. No hidden fees, no monthl...