Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Martin Quinones · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This could have been a great game but the need for ads ruin it. I see old reviews saying no ads but obviously that has changed. Levels now are impossible without clicking on the ads and even then the levels are so difficult it ends up being a waste of time. The levels could be done in under 3 minutes but the need to click on adds to keep up makes them 10-15 minutes each because most ads are over a minute long. Some ads are only 20 seconds long but they repeat them 3 times to make sure you spend a minute on each one. Thats if you’re lucky enough to get a good combination of towers, if not you get to start all over with more ads. The game creators need to learn about balance.
To unbalanced. Ranking up takes forever. You earn the same exp regardless of the strength of the enemy you kill. You don’t always get experience from a kill. This game has potential, I will come back after a few updates.
The game is fun for a tower defense and there are some good points of strategy when selecting cards. However, after reading the description of the game again there is some continuity issues. This is for the mobile version on iPhone. For starters: - you don’t get to select where your towers are placed, rather you have three cards that it starts you off with, depending on the order in which you choose them then determines their placement in a line. - there is a level cap currently. I am on 5-25 and there are no additional levels beyond that - seemingly a design cap as no new towers have been found outside the burger and fish. - cannot get any 4 star or higher towers as well. Now for this, I am not sure if there are other abilities needed to unlock a higher star, but it is not clear if that is the case. - not endless, each level seems to have a very small amount of waves that don’t let you build far for each level. - several locked off icons on the screen suggesting more content, but currently unavailable A significant amount of material is needed to be improved for the quality of the game and it has potential, but as of now, it can be quite frustrating and limiting in the experience.
Welcome to Kingdom Towers, a thrilling tower defense game where you defend your castle against relentless waves of enemies by strategically selecting...