Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Appccessibility Shox · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Takes a bit to understand at first, but once you get it, it’s really nice. Basically it either highlights portions of text in the page in red that you can type to “click” that part of the page, or it generates a text key like “FF” that you can type in order to click the element. Very handy, highly recommended.
Now, Keys is available on MacOS and iPadOS! Of course, the iPadOS version of this app is only useful if you own an iPad-compatible keyboard. If you h...