Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kensington Tours · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When on a tour, the ability to have downloaded the itinerary and have it available offline would be super helpful. The requirement to be online is very frustrating.
This app is frustrating to use. Despite settings to automatically update tour information, it does not. When I get it updated, my tour disappears and cannot be reloaded without removing the app and reinstalling from App Store.
Having our important numbers and itinerary to pull up in the App is just so easy for us. Very handy and smooth to navigate.
We've released a new version of this app with improved features & functionality: https://apps.apple.com/us/app/kensington-tours/id6737206227