Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MiJia Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s very hard to tell if the device is actually ON or OFF. The app still shows a temperature when the unit is OFF, and the colors look almost the same in both states. The only clue is small “ON/OFF” text in the center button, which is easy to miss. For a heating device, this is unsafe and poor design. OFF should be unmistakable.
Every time I set the socks on a temperature, it waits 5 seconds and then jumps to 122 even if I put it on 113 or anything else and it’s burning my feet at 120, but it just keeps jumping back to 122 REGARDLESS of what I’ve set it on and it DIDN’T used to do that so now I can’t wear my socks AT ALL, and my feet get VERY cold!! So y’all need to fix that!!!!
The app won’t stay connected for more than a few minutes at a time. The sock, when they do get warm, are comfortable.
Keep Warm is an intelligent APP, which can control the heating temperature of your heated socks by smartphone. Simply pair the Bluetooth signal of the...