Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗RocketWagon · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I generally don’t take the time to review apps . .but this one got me really excited. I am an education professor and also an Apple Distinguished Educator and i only heard about this App when it was free for a day. its an interactive book that has appropriate reading strategies. I just spent about 30 minutes using it with my 4 year old nephew. He played it again and again and liked each of the machines. One thing that I thought was cool, he kept asking why the “marshmallows” reset on each screen. Auntie I made it small, why is it big again? it lead to a good discussion on how programmers make each page work.. (His daddy is a computer engineer). The reading level is appropriate and it gives good feedback and allows each word to be spoken. The only bit of suggestion for improvement I would include would be to have something interactive on the last page or the the end page. My nephew was a little disappointed that everything was just “over” . .but he went back and started the book again.. (Maybe an interactive hug) .. So who would be interested.. I think this is really appropriate for maker education as well.. i could see using it as an intro to a lesson on designing machines.
My kids love the cats!
My toddler likes this game, but she finds it very frustrating that when she is just touching the screen to make something move, over half the time she swipes to another page. Since this app is premised on kids touching the screen, please at least allow parents to disable the swipe feature.
Based on a true story of childhood optimism, Kalley’s Machine Plus Cats is the super-fun interactive story about a 4-year-old girl’s drawing and her h...