Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NATURE MOBILE · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was looking for a bird app that showed birds in Mexico. This one includes Mexico but has minimal information on the birds. There are no range maps and ID information is scanty. It seems to want to point you to the web for more information which is not very helpful in the field.
In the click more sounds section of a bird I selected I click on a bird sound and it kicks me out of the app.
Nice start, but needs a lot of work. Some basics such as species search don't work, and there are essential features such as range maps missing. As far as I could tell, there aren't actually any sounds included in the app. Also, this doesn't appear to include many Mexican species.
iKnow Birds PRO is the ultimate FIELD GUIDE to BIRDS OF NORTH AMERICA (United States, Canada, and Mexico)—all in the palm of your hand. Finally, you...
| Name | Price | Type |
|---|---|---|
| iKnow Birds PRO - Monthly | $1.99 | Monthly |
| iKnow Birds PRO - Yearly | $5.99 | Yearly |