Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Watchtower Bible and Tract Society of New York, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Thank you so much for the refinements over the years. We appreciate the efforts to make such a versatile app to match the needs of the foreign language fields. One thought: would it be possible to have the option to "bulk download" an 'update' for the individual books of the Bible similar to the way you can bulk download the books for the first time? That may make it more streamline and efficient for friends to update on the go, or at the local congregation level for friends in the media and video depts. So far there have been many new additions and updates, we really look forward to the continual improvements of the app. Thank you brothers for all your hard work.
Recently, via a video call we helped a Bulgarian deaf man to download the app on his phone. After some time he finally succeeded to choose the Bible in his language. However, when trying to walk him through choosing “издания” (publications) and “медия” (media) he was confused with having English appear and then have to choose a language again in each of those categories. It was frustrating to him because he thought he was making a mistake over and over again. It would be more user friendly, especially for deaf people, many of whom who have limited reading ability in other countries, if the main language that is chosen when downloading the app and bible is the language that those categories display publications or media in.
I just reloaded iOS onto my iPad and needed to download all of the videos again. The app randomly crashes and frequently becomes unusable during this process. After restarting the app, the app will not open, it does not even get to the flash screen before crashing many times. My guess is that I am going to need to delete the entire app again in order for me to get the app functional (this has happened previously when I first set up the app.) If switching to another app and then trying to open JW Library again, I consistently see only a black screen and must force quit for it to work properly again. This is the only app out of 65 that I use that I see this problem with. App still has UI bug that has been present for many months. The pop-up menu at the bottom should disappear after a few seconds or when the video is one-finger tapped, but actually leaves a very visible and distracting grey box. The custom playlists do not allow for selecting anything other than a full chapter and won’t allow trimming. Also, playlists still do not support importing media. These features were present on third-party apps like Cienega almost 8 years ago. The songs take an inordinate amount of time to load. The load time is so exaggerated that students often press two or three times because they think the app is not responding. The extra touch inputs then interfere with the correct playback of the songs. Thank you for endeavoring to fix these issues.
JW Library Sign Language is an official app of Jehovah’s Witnesses. It downloads, organizes, and plays sign-language videos from jw.org. Watch the Bi...