Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Journey Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Mostly easy to get into the app but it’s forcing me to login & password each time even though I clicked remember me & face log in.
First of all, let me say that this is a review of the app, not the bank. I wish that everyone could have access to the in-person help that First Columbia Bank provides. However, I do not recommend downloading their mobile app. 1. My most recent gripe is that the app doesn’t give adequate instructions about depositing a check. I recently deposited a check which was declined in the because I didn’t write enough information on the back of the check for them to accept the mobile deposit. While the app does give instructions about depositing checks, the instructions are abnormal compared with the several other banking apps I use for depositing checks. A visual example of how they want checks signed would help. 2. The app doesn’t allow for additional principal payment toward a loan. 3. The app requires a password change every six months but they don’t integrate with Apple’s password management system. Furthermore, their website version restricts pasting into the “new password” field which makes it difficult to update the bank password in a password management system. The bank also does not accept Apple’s suggested passwords.
As a longtime user of first columbia bank app I can say that this app has come a long way. Back in the old days it was pretty buggy and just meh. But now it feels very modern and responsive. The sign in with Face ID works great and the mobile check deposit is super easy. For a small town bank they have really produced a great app.
Start banking wherever you are with Journey Bank! Available to all Journey Bank online banking customers. Journey Bank allows you to check balances,...