Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jacquielawson.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Nice artwork, enjoyable activities, and fun games. This is all great but still the app does not operate properly. Two minutes after launching the app, the villagers you see walking back and forth past the cottages and over the bridge disappear for good (but on computer they don’t). I informed the help line about this early in November and after receiving a number of contradictory responses I was told that the techs were working on a fix for this. Now it is a month later and the problem persists. Very poor responsiveness! This app is more expensive than it once was and is only relevant for a month or so. So it should function properly - or be fixed in a timely manner if it works erratically or a customer reports a bug. Customers pay for it to operate properly. * What ever happened to the cats and dogs that were part of the cozy “home” scene? They were a lovely part of the app in years gone by! * Decorating Christmas trees is fun but there is a glitch. You can click on an ornament to try and put it where you want it but it does not always appear. If it does, and then you try to drag it to a new location, it tends to disappear (this has not been a problem with past Advent calendars).
The 2022 calendar is gorgeous, with lots to do, some delightful surprises, and beautiful graphics. My sister and I have taken to screen snapping our creations and sharing with each other. This is a lovely way to welcome the winter holiday season. One request: please consider including some of the music from what I think was the first Jacquie Lawson advent calendar, the seaside one. I don’t think that music has ever been used again, and it was exquisite—Archangelo Corelli’s Christmas Concerto and Tchaikovsky’s December from The Seasons are now part of my permanent Christmas soundtrack. I would love it if they, and the other music from the Seaside Christmas were used again.
These advent adventures are always beautiful and well done. However, I am sad to see that there is no dog or cat in your living room this year. Furthermore, the fact that the elves are not on display once you find them is disappointing. I do like the gifts from the little fairy in your window. There’s not as much to change in your room: You can’t change the style of garland, for example. Outside, you cannot change as many lights and decorations as in previous years, nor can you choose to stop the snow. There are no factoids about the location (like with the London advent). The Nordic advent will always be #1. Nothing can compare to that. It’s incredibly unfortunate that it’s no longer available because I believe it would be a best seller. (Also, I miss mine very much. My laptop broke, and that was the year before the advents could be installed on something other than PC or accessed from multiple devices, so the beauty is all gone.) Keep up the great work, but fans will remain disappointed unless the next advent is Nordic-level amazing.
This Christmas, let us transport you to a pretty English village for 25 days of seasonal fun, with hidden surprises, games, puzzles, and all manner of...
| Name | Price | Type |
|---|---|---|
| Jacquie Lawson Advent Unlock | $9.99 | One-time |