Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jess Taylor · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ok, I admit I'm a bit of an earthquake geek. This app taught me more than I had imagined about the science and physics of earthquakes. It's a thought-provoking demo, too, when you put down the iphone e.g. on a table and you can see exactly how powerful a 7.6 earthquake is. When I had a follow-up question, the guys from Pervasent, Inc. were also pretty cool about getting back to me.
Use iTemblor to explore the relationship between acceleration you impart on your phone and earthquake shaking intensity, based on the Modified Mercall...