Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗International Society for Technology in Education (ISTE) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Complete App
Every year they change the app and it doesn’t make it any better. It just makes it different and you have to relearn something. I did like the map feature that you get clicked on a location, but the messaging part did not work and it was different than the on-site chat.
I’m not sure who designed this app, but last year‘s app was much better designed. To begin with why put a video a user may only watch once on the top of the landing screen. I’ve looked to see how I can turn it off in settings. I don’t think I can. And on the website, I favored a number of sessions. My favorite sessions don’t seem to have transferred to the app. And why list sponsors on the landing page. Again, not a very good use of space. I also wonder why it was not available until just days before the conference. Come on ISTE/ASCD, you can do better.
The ISTELive 26 and ASCD Annual 26 app provides attendees with access to the conference program, exhibitors, and sponsors along with maps to navigate...