Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Twisted Kelp, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This version is missing the back cover which has some key stuff. So no 10 & 18 and no briefing check list!
Very awesome app. It’s good to have the physical IRPGs and have the app for back up. The update to the 2022 version is very good with the creator even checking in with me through email to let me know that it has been updated.
With this app, I can type any keyword from the IRPG and it pops right up. Would give it more than 5 stars if I could!
The IRPG App, sponsored by Twisted Kelp, is a fully digital offline-capable 2025 edition IRPG with advanced features like full-text search and bookmar...