Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aircraft Performance Group, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Every time you launch this app, you get a pop-up message saying there is a new version to download from the App Store. When you click update now, it just takes you to the App Store and there is no actual update. This has been going on for the better part of 2023. I really expected it to go away with this new March 2024 update, but it still has the same problem. I find it amazing that they cannot fix this bug for so long.
It works fine enough, however the constant “new version update” message keeps popping up on app opening. select update now…just goes to the App Store …. Current version only….that is a pain. The weight and balance is pretty easy…depends on how accurate you are with the information sent to them. Runway analysis is a good feature and a must have for airports that are in question or high altitude.
I’ve been an APG customer and iPreflight business aviation user since inception; the perfromance engineering staff behind this app are the best in the industry. Our company opperates 300+ jet aircraft and advocates all crewmembers use APG for every takeoff and landing, as do most commerical airlines. The worst and last thing that should ever happen is to let ForeFlight anywhere near this product.
Aircraft Performance Group (APG) has released an application for use on the iPad, which integrates their Runway Analysis (RWA) and Weight and Balance...