Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EMBRAER S.A. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I find this app incredibly difficult to use on a daily basis. The function and flow of the app has no intuitive design. I receive updates for aircraft I do not fly. The update process has now crashed the app and I cannot gain access to required files.
Every time I go to log in to update is denies access. My account is current and I have to contact customer support to get logged in. Just a crappy app. But I need it to keep everything current.
The app has all the needed information but it is not quick to access or intuitive. Too many steps to reach the document needed. App forgets shortcuts. App forgets user.
App developed exclusively to Embraer customers to download the Embraer Technical Publications in your iPad and go paperless anywhere. Other features...