Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TRADOC Mobile · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I saw that the app had finally fixed the DS Logon error so you could access IPPS-A on this app I was hopeful. No such luck. This thing is exactly what it say it is…a launch platform where you are simply taken to the IPPS-A website. And what’s worse, when you go to the PAID section to check your leave, you are taken to the windows version of it which is absolutely useless on your phone unless you zoom in to see it! What is the reason you guys can’t just make a working app? Wait, let me guess…it’s too hard with security features and data will be stored somewhere else, blah, blah, blah. I fail to believe that the Army can’t at least hire a contractor to make an app that is secure to go to on on your smart device instead of being taken to the actual website. Do better Army!
Hi. Love being able to complete a leave form on the app on my phone but needs to be easier to log onto. My Apple iPhone doesn’t like the security and doesn’t want to let me through. I have to try multiple time. Also you should be able to print from the leave forms an actual form with form number, signatures, etc. I needed to provide a copy of my leave form to a travel office at the airport and it was very hard to find something with my name to present. I look forward to future improvements and features! Thank you for all your hard work.
App doesn’t function, period. TRADOC clearly has no idea what they’re doing. When is Release 3 coming out? Zero info and zero capabilities. I really want to like this app (if solely for the ability to submit a leave request from anywhere), but I can’t wait for some old dinosaur commander to refuse to use this (or expect us to still do a “hard copy” for their review). I hope the Army drags them kicking and screaming into the 21st century, but I doubt it, much like I doubt Release 3 will be here in time for Christmas (it’s only about a year behind schedule at this point)
The Integrated Personnel and Pay System - Army (IPPS-A) Launch Platform will provide soldiers with a user-friendly way to access the DMDC My Access Ce...