Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Martin Brachmann · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s great to be able to compress those massively oversized native iPhone videos to a size that’s storage friendly and easy to email. My mother’s cell data plan is punishing on large files, but now I can send her more videos of my dog — her favorite of our family. Why isn’t the ability to chose bitrate an option with iPhone’s app? I suspect it’s to “encourage” users to buy Apple’s cloud storage services. I’m so grateful for this app. The free version is worth it and the ads aren’t even very annoying. Get it people!
I love this app. Help me compress videos and keep the quality on HD 1080p videos before I upload them to dropbox or iMessage them to someone. You can convert HD 1080 P to a compressed HD 1080p, 720p or 480p and it lets you adjust how much bit rate quality you want to lose. If I leave it at its default compression and same 1:1 resolution, it will shrink the files to 1/3 of their size and I don’t notice a quality loss at all. I only wish I could convert 4K to a compressed 4K. Right now the maximum compressed output size it can create from a 4K file is 1080p. It would be great if they could update the app to compress into a compressed 4K size as well. I understand why they don’t, because you can set an iPhone 8 or higher to use the new Apple built in compression, But there are times I feel my 4K file and forget to set the camera to use Apples compression and would like to convert it afterwards.
I paid $4.99 for the upgrade because the app was useless without it. Then I paid $0.99 to get rid of the ads. A few minutes later the app stopped working. I would choose a video to compress then it would “compress” it but the newly compressed video would not show up anywhere in my camera roll or in the album I selected. After 4 more failed attempts I deleted the app and downloaded it again, hoping to give it a chance to refresh or restart. Just like the first time, it tried to charge me $4.99 in order to compress even a small video. And I would have had to pay $0.99 again to make the ads go away. Really??? Seems like a total scam to me. I gave it 2 stars because the five videos I compressed before it stopped working turned out great. But I’ve never been so disappointed with a purchase on the App Store before. I want my money back.
Simply shrink videos to save disk space. Download now for free! Your storage is almost full or you want to reduce the size of a video to send it with...
| Name | Price | Type |
|---|---|---|
| Voluntary Payment 1 | $3.99 | One-time |
| Voluntary Payment 2 | $4.99 | One-time |
| Voluntary Payment 3 | $5.99 | One-time |
| Premium (Monthly) | $6.99 | Monthly |
| Remove Ads | $6.99 | One-time |
| Unlimited Version | $22.99 | One-time |