Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Fresno · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This latest version of the application is extremely frustrating. When you try to report something, the location is never accurate; even when entering an address, the system often records the wrong place, as if it crosses from one street to another. It's a real headache, especially for a tool specifically designed to address local needs, where accuracy is essential. Moreover, this version lacks important features that the previous Fresno city application had, such as the option to report dead animals in public areas, damages, and other issues. Although the visual design has been improved, the result is not functional. It's much more efficient to simply call 3-1-1, since the application currently wastes time. Fresno should consider changing its app development provider
Too often this app freezes up after filling in the required information. Buffers forever after tapping submit. I wanted to report a missed pick up, hit “submit” and left my phone open on my desk. I checked it 2 hours later and it still hasn’t connected. It works less than it does.
I’ve had to dodge the same dozen potholes on my commute every day for the last 3 years. I’ve had two alignments and 2 sets of tires replaced in that time. Finally made a request for repairs for every pothole on my commute, and they were fixed, I swear to god, THE VERY NEXT DAY. The app is buggy, sure, but I’ll deal with it for the power to direct my tax dollars towards making my life immediately better overnight.
FresGO is a free, easy to use, real-time platform transforming how Fresno solves issues. Report infrastructure and non-emergency public safety issues...