Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗U.S. Coast Guard · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I just installed this after doing an online safety at sea course. I was excited to have the coast guard directly on my phone and be able to make float plans. However, the app buttons don’t work. Cannot make a profile, and there are no functions that can be used it seems unless you login. I noticed the last update was 6 years ago. It must be seriously outdated, probably the server is not being maintained or something like that. Very unreliable from a public service that promotes being reliable and dependable? I’m am negatively amazed about how bad this app is.
Once you save your vessel information, if you need to edit it, the Emergency Assistance button covers the save button. You can’t get to Save to update your profile. The navigation needs to be fixed. But good features if they can fix the small issues.
This app is great when it works correctly. By this I mean the Emergency button is in the way when attempting to click save for your vessels profile. I like the float plans and liked the simple interface to get a safety inspection. However that stopped functioning too. I really hope they get these two major bugs fixed soon. I know it’s a memorial app and probably not getting paid to work on but please get the vessel save button bug fixed. It’s indispensable function to have at my finger tips.
The official U.S. Coast Guard app gives you 24/7 access to the most commonly requested information and resources for the recreational boating public....