Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Destiny Mgt Co · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using this app for 5 years and use it with great consistency and dedication. The app overall is very good and has improved greatly over the years. However, the sleep well challenge has never worked properly and gotten worse. I know many users, if not all users why try using it, have the same problems I do. They said they fixed it last year, but it’s only gotten worse. I need to call in to vitality support every single time to get my points which is very unfair to the user and a huge waste of time for both me and the vitality staff. If you can’t fix it, why not just replace it with something else that works or just automatically award the points to the user without requiring the user to call in. Each call is 5-15 minutes of time, and because there are 90 days in the sleep well challenge, again, that’s a lot of wasted time for the user and the vitality staff. I will reconsider upgrading my rating if they fix this problem once and for all.
Update: This app has been working so much better since the most recent update and it looks like all of my previous issues have been addressed and fixed. I have been using this app for 4 years and it used to work perfectly. Over the last 6 months however everything has been going downhill. The app has stopped giving me credit for half of my workouts and won’t show any of my points accrued over the last month to go toward my Apple Watch payment. I have been on the phone with customer support way too many times over the last couple of months and it just seems like the app is having one problem after another. I have loved the program and have told a number of people to join because if it but I expect the app to work better than it is right now. Please fix this so I stop getting charged incorrectly for my Apple Watch.
I like the vitality program since it rewards me for things I already do. It’s good motivation to stay on track with my workouts and other healthy activities. I do wish I could link from other apps besides the ones currently offered. For example, I have a fitness tracking app I like much better than Polar flow, but I can’t link it directly to vitality to earn points. Likewise I use a different mindfulness app (not headspace) so I can’t get credit for time spent meditating. The other issue I’ve had with the app is login problems. My account gets locked and then I have to go find my policy number and call in to get it unlocked. So overall I like the vitality app, I use it almost every day. With a few enhancements it could be 5 stars.
The John Hancock Vitality mobile app is the easiest way to get credit for all the everyday things you’re already doing to live a longer, healthier lif...