Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Smarty Ears · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app currently has some issues. The Spanish part of "Let's Put Some Order" doesn't allow repeating. There is no way to manually adjust the levels, so if a student is working on remembering 4 word sequences in "Let's Put Some Order" they have to go through the first level (3 word sequences) every session before they get to 4 word sequences. Sometimes the first level takes nearly the whole session, because if there are duplicate targets (e.g., doll, car, doll), the pictures aren't interchangeable, so they get marked as wrong. The delays in time automatically advance for everyone in each turn of a group, even if the student gets it wrong. If the student can't remember the targets in 5 second delay, they probably shouldn't be expected to remember the targets in a 9 second delay their next turn. As a SLP I would not recommend this app (in it's current state) to other SLPs or parents.
Auditory Memory Club is an engaging, evidence-based iPad app designed to strengthen auditory memory, listening, and sequencing skills in children. Dev...