Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marco Batista · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Bought this app a while ago but now you suddenly need hearts and coins and other nonsense to play the game. And there are still ads... The casino-like features of this game are beyond disgusting. The app itself is also incredibly slow and doesn't have haptic feedback, making it even slower when you accidentally pushed the wrong button. Will be uninstalling this garbage.
It works!
Goede vragen, jammer dat vragen al snel worden herhaald.
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