Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Stanford University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m frustrated because I can’t complete the surveys. The app invariably crashes while I take them. It even crashed when I tried to fill out the feedback form.
The app closes after 20 seconds and I lose all my work (like answering surveys)
The informed consent portion of the app is handled very nicely. The biggest challenge is to slow down one's normal behavior of rapid clicking, to actually read the research consent. As excited as I am to participate in this study and the launch of app-based research, the actual experience has been frustrating and the 'leave this study' box is looming. First, there is no apparent way to contact the study team or other participants to ask questions. Such as--how do you start/take the 6 minute walk test? Because it just sits there and isn't doing anything. As others have noted, the apps ability to accurately synch with other devices and accurately record activity needs work. The daily questionairres don't go away once you have completed them. You could repeat the survey multiple times in a day, skewing the research data. The user authentication screen now works correctly and accepts touch ID. The daily reminder to complete the activities is sent automatically despite having already completed the activity. Hopefully these issues will be corrected soon so the research study can be successful.
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