Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗@Point of Care · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It would be a great if it didn’t crash, forgot your login info you just made, didn’t send a password reset email. So you make a new account, fill out info, it crashes again, and doesn’t remember your login and does not send a password reset email and you have to make a new account again and it crashes again starting the cycle again.
Getting the Full Picture of your Heart Failure Condition and Treatments NOTE: Heart Failure Manager integrates with the Health app so if you have an...