Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Urban One, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I just want to hear live music air play! Instead it is nothing but commercials replaying over and over again. You’ll be lucky if you can bypass the commercials and actually listen to live music. Fix this bug please!!
This is gets stuck playing too many ads (20-30 minutes straight at times). Needs to be fixed.
I listened to no less that 30 straight minutes of advertisements this morning. Never did hear the actual radio program. Sure - the app is free and you can say “well we have to pay the advertisers” - but correct me if I’m wrong - THE RADIO IS FREE, right??!! There’s no excuse for how this is set up.
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