Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kamil Kucma · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Challenging, interesting, fun puzzle game … I could go on. HOWEVER, when the ad inevitably pops up (and the sound to my phone is on) I receive a BLAST of ad music! EVEN WHEN I turn off both the sound and music in the APP settings, the sound STILL comes through with the ads. Of course, I want to leave the sound to my phone on so I can receive alerts … you know, texts, phone calls, other notifications. And, occasionally, I will play a game when on a call (eek!). But, when the ad music comes blaring through, I am diving to turn off the sound on the ad. Not attending to the ad! Annoyed with the ad. But, ho! I can go to my OTHER game apps that allow BOTH the game sounds and the game AD sounds to be turned off. Happy player! Glancing at the ad, noticing the ad, and not having to hear ANY of the ad sounds. Not annoyed, not turning off the game, and not going to another game that allows play without game sounds/music AND without ad music. I gave the game three stars with two stars off for this easy fix.
A great puzzle game, i am very addicted. My only issue is very rarely one level will be extremely hard. Its only been like 2 levels out of the first 100, but when it happens its very annoying because the bonus items (like movable square, dot remover, etc.) are given out in extremely limited quantities and not impactful enough to help you pass the level. Which means when a level is hard you’re basically screwed; your only option is to repeatedly play the same until a favorable combination of dots is presented, which can take 70 to 100 tries. Another issue is that sometimes it tells me i ran out of space after using a dot remover, even though i should have had another turn left. And the green and blue dots are a bit difficult to differentiate; i wish there was a color blind or patterned setting. Also, i wish on the “bonus” levels (the black question mark levels), there was a way to reveal or get a hint about the answer as i think it would help me learn the game strategy.
I guess those who have gotten to the top have paid their way through. Level 285 is impossible, with some areas unable to even complete a match. Come on, I don’t mind the ads and know you make decent money on an eCPM basis. I’ve been with you guys before Gamezaur, communicating directly with Game Pocket Studio. They weren’t monetizing at the time. This level speaks “pay me or you can’t move forward.” Fine, I’ll stop playing altogether.
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| Name | Price | Type |
|---|---|---|
| Continue Game | $0.99 | One-time |
| Tiny Coin Pack | $1.99 | One-time |
| Small Coin Pack | $3.99 | One-time |
| Medium Coin Pack | $9.99 | One-time |
| Big Coin Pack | $21.99 | One-time |
| Large Coin Pack | $44.99 | One-time |
| Huge Coin Pack | $99.99 | One-time |