Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗First Choice Financial Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app needs a serious overhaul from the top down. There’s always something different each time that doesn’t work. A lot of the time it won’t even load the login page. Or you enter your credentials and it doesn’t do anything. Of course it happens when you need to access the app the most, so thanks for that. I always have issues transferring funds around. It’s just overall really buggy. Also card guard notifications only work when it feels like it despite all my settings being correct.
The online AND the app never work. Not everyone has a lifestyle where they can get to the bank during its working hours on a daily basis. If I have a bill to pay but I can’t because of the app or online being faulty then I’m going to received an outrages late fee because of it. I just updated my app a week ago to its STILL latest software and every day since I’ve been trying to make a transfer but every time I click it the app freezes. Finally after a week I uninstalled the app to download it again and now it won’t download to my phone. So then I go online to do it but it says I can’t log in for whatever reason even though I KNOW my password was correct. Then I go through the process of resetting my password and as I type the password I want it says “password cannot be current password” SO IF THAT IS MY PASSWORD THEN WHY WONT IT LET ME LOG IN. Keep in mind, on the app, it went through just fine so I know there is no hold to my account or anything else. Finally am able to get the app to download because it just decided it wanted to work and I go to make the transfer AND IT STILL FREEZES. This bank needs to seriously consider who their tech relationship is with because I am always constantly being locked out of my app or online because it says my password is wrong even though it’s NEVER wrong. If I receive any sort of late fee and interest charge and it’s to the fault of the app not working properly, you better believe the bank is giving me that money right back.
I have never been able to use this app. Today I tried again, and it stated that it had to be updated. I hit the update and it sent me to the App Store. In the App Store I hit open and it sent me back to the app where it told me it needed an update😡😡😡. I finally gave up and just went to the website and made a transfer from there.
Mobile Banking offers you instant access to balances, transfers, transaction history, and mobile alerts for all your credit union accounts.