Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MobilityWare · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Edit: I am done with this game. An add keeps popping up in the middle of the game, taking me to my web browser without me hitting anything! To get an idea of how long I’ve been playing this game, I’m on level 1916. Deleting this app. Simple and straight to the point card game. No over the top graphics or levels or weird challenges that pretty much force you to spend money when you’ve advanced to a certain point in the game. I say this game is a breath of fresh air from so much of what you find in the App Store. Update: I have been playing this game every day for a long time. In the most recent update they added an ad banner at the top of the screen during gameplay. I understand they need to keep the lights on but they are very distracting, especially in a timed game. This is the first update I’m genuinely disappointed in.
Ever since the electric car ad showed up DAILY, the game has lost sound. We all know the game is too expensive (pricing) to pay to stop the daily (very painful) ads. Am growing increasing frustrated, as I play many of this company’s games daily - and they ALL have the same glitch - and it has been going on for a while. I cannot be the only one with this issue - and there is no way within the game to highlight this within the game. To have to endure long painful ads - and the one at the top in the banner (SUPER DISTRACTING) takes away from the fun of the game. I don’t want to abandon this brand - because previously they were awesome. Also I remember when it was really fairly priced to go ad-free, was less than $3 (think it was 2.99 annually) and then it kept going up. Fix the issues (PLEASE), and I will happily re-rate this back to a 5 star review. I have been playing these since the beginning of time (for the iPad) and have been loyal to this brand.
EDIT: The developer replied but didn’t seem to actually read my review. For clarification, you can close out of the ad, however the ad comes up in the middle of a round of play, if pops up overtop itself 6-8 times causing you to close out of each one one by one, it will do this multiple times a round, and your round timer keeps ticking while you’re closing out. No other ads do this or should do this. The problem isn’t that the ad won’t close. It’s all the other annoying glitches. The game is great, but there are a couple ads for some golf course that will come up IN THE MIDDLE OF A GAME. Not only that, but the ads will pop up on top of each other literally 6-10 times and you have to close out of each one. And it will happen multiple times during a single round. This isn’t the first time this has been a problem either. Happened a few months ago for a week before an update came along and fixed it. But the problem is back and worse than before. I don’t mind ads between every round, but in the middle of a round, multiple times, and right on top of each other makes the game unplayable. Also, while these ads pop up you timer keeps running on your game, so if you’re trying to beat a high score or your best time, it screws you over
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