Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MobilityWare · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They recently added a few new improvements that add a lot to the game, but were not explained very well in the update notes. PUZZLES: It appeared that they had removed the puzzles because there were no longer puzzle animations each day , but they just made it work differently. Instead of having the puzzle game automatically tied to the first game you play, you have to go into the puzzle section in the Settings section and choose to play a puzzle game. More complex and one is more likely to forget to play the puzzle game, but at least it is still available. UPDATE: The old puzzle animation is back! Yeah! Now you are reminded of the puzzle game on the main page and can select it from there. EVENTS: There is a new events tracking page that I like and there appears to be more frequent events. I like this change. DAILY STREAK: They added a daily streak icon. It is implemented very well and makes you want to keep the streak going. Overall, I really like this game. It hits a sweet spot by not being too hard nor too easy - just a fun way to relax and engage your mind in a restful way.
This is the game for them. Played 5 games after installing this; got treated to an ad after EVERY GAME. After the fifth game, the same ad ran TWICE in a row, then hung at a black screen. Too bad. Don’t like the ads? $24 per year. That’s why they don’t want to just put a price tag on the app - it’s only a one-time purchase. Instead, you can subscribe to an ad-free experience for $24 every year. Sorry… not into subscriptions. Or extortion. UPDATE: After a few weeks of trying to play, my opinion has only gotten worse. Three games, then iPad freezes up. Or restarts. Every time. If you really need to bombard people with ads, at least get them to work properly. If other Mobility games are like this, forget it. I attempted several times to contact the, through their “in-game” support links, but they’re useless - so maybe they’ll read this. On second thought, after looking at all the other negative reviews, it looks like they simply have an auto-reply that answers nothing.
I have a complaint which is true of all of your games that I play. The goals are always there but usually I only worry about beating the present day and getting the jeweled crown. I do go back to get any missed days without a jewel but still a crown. I’m aware of how the goals work but right now I play about 15 different games and my personal goal is to play each one at least once per day. The problem I have with goals is when the pop up comes on the screen saying I’m halfway thru a goal. The pop up still startles me even though I’ve been playing these games for over a year. It breaks my train of thought and many times obscures the move I’m trying to make. It’s gotten so I hate it instead of appreciating the update. Something calmer or less jarring would be better for me. I realize I’m only one person but I thought I would share my reaction. When it happened just now while playing Castle it actually upset my stomach.
Castle Solitaire is a free and fun new card game from MobilityWare, the maker of all your favorite solitaire games. In this fast and easy to learn gam...
| Name | Price | Type |
|---|---|---|
| Premium Status 1 Month | $1.99 | Monthly |
| Premium Status 6 Months | $2.99 | Semi-Annual |
| Premium Status 3 Months | $4.99 | Quarterly |
| Premium Status 12 Months | $9.99 | Yearly |