Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sony Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
While it is useful to get notifications, the app NEEDS a way for users to mark “all” messages as “read” in a simple way. I just added my TV to the app, and the new message count jumped to over 100+ because every tv related message was deemed relevant to my model (even messages that came out 3 years before my tv. Because the message topic as updated to also be relevant to my model ). Great but no way I’m reading 100+ messages. So either I shut off the messages notifications bug, and this don’t notice when new meshes arrive. Or I delete the app and go back to just looking up issues when they arise. It’s an issue because this app is in a group with a bunch of other apps in iOS and the 100+ red dot notifications will swamp out my ability to notice the important red dot notifications showing up from other apps in that same group (eg system updates in my case. ). I’m not going to not put such a support app in my “support” app group just because it’s too verbose. Beyond that the app doesn’t have actual online support submission ability - just chat bots and message boards. So if you have a warranty issue you still habe to phone call the number to open a case. It would be helpful to be able to open a case with Sony on the app.
Someone at Sony (and Denon, Panasonic, etc. etc) needs to take Library Science 101. Organizing and presenting research materials properly is simple, and the methodology has been in use since printing began. Videos are fine for some training purposes, but ridiculous as reference materials. For centuries, users have been able to find the exact book or paper they want in libraries with hundreds of thousands of books using the card catalog. If I'm looking for one book, I don't want to waste time wading through a bunch of material about the author's grandfather or his hobbies. Disks replaced spools of magnetic tape because they gave the user random access. Videos are sequential, can't by nature be indexed, take longer than reading, and are cluttered with irrelevant information. A reference is the simplest kind of one-to-one flat database, organized in hierarchically logical manner, indexed in whatever manner makes sense. Computers have brought huge improvements, but the purpose and logic are the same today as they were 3,000 years ago. This app's ability to retrieve and update the latest information is a huge plus, and the interface is clean. But it still hasn't reached the sophistication of a system found in any high school library. Surely Sony can reach that bar.
Would have given 5 stars if one could also register their products for warranty and include the serial # etc... I still had to go to the Sony USA site to register my new headphones... but it only took three minutes to input all of my Sony products and can easily access the instructions and receive notifications about each model in general!
- Find support information for your Sony products with Support by Sony Support by Sony helps you quickly find support information. - Instant notifica...