Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Invictus · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is an awesome, no guts, blood, or death shoot-em'-up game! Great in almost every way, but you have to pay to unlock the Rocket, TOW, Chinook, and Skycrane. Why can't we just watch videos, like the rest of them? There aren't AS many ads as some say, but there are still some. Could use some more missions, too; I was so addicted I completed them all! Overall, though, a great game.
Ok. Right off the bat, I gotta hand it to you. It's pretty addicting. However, I used to watch an ad to get a helicopter (which gives you, the developer, money) but now that I got up to the Chinook helicopter, I HAVE to buy it to own it (even though you would still make money off of an ad). Please listen. I love this game and other games that you make, but I don't really like making in-app purchases, neither does anybody else. Plus, you will get money in the end either way. Otherwise, this game is so addicting that I sometimes forget to my homework for middle school. :) ( ͡° ͜ʖ ͡°)
A year ago I would have said this was the best game on the iPhone. It had great gameplay and didn't fall victim to many of the manipulative in-app purchases of so many other games. Unfortunately, with recent updates this is no longer the case. I previously purchase the full app a log time ago, but that no longer matters as I still can't play the game anymore with advertisements around every corner. I accidentally purchased the skycrane helicopter due to the touch identification on my phone, and I am very annoyed that I wasted another $2 on a game I previously paid $5 to obtain the full version of. Before, I would have gladly supported their develops and paid more because it was an amazing game. Now it just leaves a bad taste in my mouth when I play it. Very disappointed in what used to be a great game with good business ethics behind it.
"I need a Dustoff!" became an all-too-familiar call on the airwaves of the jungle wars. Now take off with your rescue helicopter and search and save t...
| Name | Price | Type |
|---|---|---|
| Remove Ads & Unlock Huey & Unlock Minigun | $0.99 | One-time |
| Remove Ads & Unlock Chinook & Unlock Rocket | $0.99 | One-time |
| Remove Ads & Unlock The Crane & Unlock TOW Rocket | $1.99 | One-time |