Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matchup · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use this app everyday! I’m in a challenge group and this app serves its purpose! Everyone can use it! Fitbit, Apple Watch, GPS apps...Garmin! I love that I can be friends with people from that group and we can challenge each other!!! Sometimes I feel like people expect too much from everything in their life! This app works! It’s a fabulous way to get more people involved! I like the group tracker!
I created a challenge and sent invites to friends. Some were able to join easily, and some couldn’t figure it out. The interface looks slick, but it’s overall pretty clunky with so many buttons going in different directions. Feels like step-tracking is just a subfunction of the app (too much emphasis on sharing, social media, messaging, etc). I selected the option to be able to manually enter steps, but I haven’t been able to figure out how to actually do that (been using the app for 3 solid days now). No idea what the difference is between selecting “Apple Health” and “iPhone” as the fitness device. My friends and I wanted to like this, but we’re already looking for an alternative.
I was really excited to download this app so I could challenge friends with other devices on steps, however this app repeatedly told me that I already had a duplicate account and wouldn’t connect to my Fitbit. Finally on the fourth try it connected, but then never would sync with my app/Fitbit. I tried everything from restarting my phone, uninstalling and re-installing the app, to changing the settings in my Fitbit app. Nothing. I finally just uninstalled the app.
Challenge your friends and motivate yourself with Stridekick’s fun fitness tracker challenges. Fitness should be fun! CONNECT ANY FITNESS TRACKER Wi...