Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OTECEL S.A. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Movistar EC has been the most difficult AP and company to manage in the world. I’ve used Movistar in about five different other countries and they’re answering machine was never full, I could text them with no problem, I could contact them online with no problem. This app has none of these features. I talked to a wonderful intelligent BOT that simply put me on an endless loop of useless FAQs. When FINALLY I got transferred to a human being, she gave me the *001 number and that gets me nowhere. I am in Mindo, nowhere near (Quito) to get service done online or over the phone. If I were living in the city, I would just walk to the office and pay or talk to someone and get things done, but I can’t get anything done out here right now. Lastly, there’s nothing to choose to converse in English. I am fluent in Spanish, but it doesn’t really help when there’s no avenues in which to get answers. All I want to do is give you more money for services that I want on your phone, but you make that impossible.
Bad service
Hasta ahora no he tenido ningún problema
¿Quieres consultar tu saldo y tu factura sin demoras o recargar de forma sencilla y segura? Con la aplicación Mi Movistar hazlo más fácil. La nueva a...