Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mitchells & Butlers Leisure Retail Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Website is repeating loop to book a table then says to book tables via the app and it’s the same deal. Same loop to nowhere.
Couldn’t even order food after 2 people trying to figure this out. App is overkill. Use a website like every other restaurant.
I downloaded the app for the free drink but ended up being charged 20£ extra because servers didn’t know how it worked. Very confusing and not a good user experience! Not worth the confusion and time wasted trying to figure it out.
Since our founder William Nicholson opened our first pub in 1873, Nicholson’s have continued to offer warm and inviting hospitality, proudly deliverin...