Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brown Thomas · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Look at Nordstrom App and do the same. E.g. click and collect delivery could be attached to the item right away so that I didn’t need to fill it in every time at check out. Annoying. Filtering is not easy: you cannot filter by size, colour, etc in one go, you have to open filter multiple times. That’s annoying. And when I tried to filter dresses, the filter simply didn’t work at all! The App kept showing all 1500 dresses to me after filtering!
Good enough, would like to be able to see store availability/location…
See the title.
THE BROWN THOMAS SHOPPING EXPERIENCE NOW IN THE PALM OF YOUR HAND The Brown Thomas shopping app brings you closer than ever to Ireland’s most-loved l...