Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗morePaths.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There is no learning curve. There’s a brick wall. Apple has spent years developing Human Interface Guidelines, and this developer has decided to ignore every single one of them. Nothing works the way millions of iOS applications have taught us things should be expected to work. Things scroll horizontally with no visual cue that scrolling is possible. How big is my page? Who knows? Can I change it? Whoo knows? Good luck reading that black text on a deep purple background. Font sizes are no help in determining what control is primary and what’s secondary. The “help” screens are laughable because no user who doesn’t share a consciousness with the developer understands the underlying assumptions the user interface makes about how the screen you’re looking at should be interpreted. I gave $9 (U.S.) to a developer who doesn’t know how to write an app that has the potential to be very good. I don’t think there was any intent to write something unusable. I’m sure the developer can make the thing sing. Since I don’t think like the developer, it’s not worth taking up space on my iPad or consciousness. Trying to get my money back would make me expend even more time I’ll never get back.
You are on to an amazing app. However, in its current form, your app just made my smart phone remedial! Yes, you have a clean layout and a solid idea for what is needed and will be of high value to those who think like you. Sadly, you have come to market way to soon. You have so many bugs and hang ups with your app it is impossible to use.
The screenshots make it look like you can create some cool mockups with this app, but I can't figure out how to make anything happen...and I can't find instructions anywhere. This is really bad. I bought this as part of a bundle and all the other apps (drafts plus, just presentations) have the same frustratingly unusable interface :(
A fast and versatile tool to create two-dimensional skeletal outlines of a webpage or an app. Design wireframes to describe layouts, the arrangement...