Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Cancer Society Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Hey guys When I click on my profile, the app crashes in the latest version. Also, used the link in the app for my Facebook fundraising and someone used it to donate but it posted to 2023 instead of 2024. I did sign up and commit for next year before starting the fundraising and I did exceed the 2023 goal well before race day so not sure what’s happening.
This app is so easy to use for credit card donations while at an event when people will say, “I don’t have cash.” And the ability to scan checks helps process donations so much faster than mailing to the home office of the organization. During the pandemic, this has been a lifesaver. Literally.
My school is having a fundraiser for this organization. It was really easy to collect donations with just 1 click. The people who were donating found it really helpful to when scanning their card, because that feature allowed then to know that I wasn’t saving their credit card number. The check feature was also really helpful, because it is minimal work. Ultimately I LOVE IT!!!
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