Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗POINT Global · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is terrible and so is the website. Do a search and you can’t open more than one opportunity at a time (no new tabs, etc). Then when you try to go back (either by their “go back” button or the browser’s back button) to the original list, everything is gone, and a new search needs to be configured - otherwise it says no opportunities available. There are apps and websites that have no clue how to consider the user’s experience, and then there are apps and websites that feel like they are hostile to the user. This one is hostile. This problem has been going on for at least 6 months - I have no idea how they are getting people to use it. Maybe this was sabotage by an underpaid developer or something, but the experience is horrible and virtually unusable.
I just started using this app and find the interface to be pretty good! The following things would make it much better (IMO), in order of importance to me: 1. Ability to see what personal info is public vs private, or “view page as” function. I’m asked for my address - who can see this??? 2. Calendar integration to add events I’ve volunteered for. 3. Ability to choose more than one “cause” theme. 4. Ability to choose search radius and set it as permanently, so I don’t have to redo this every time I look at opportunities. 5. Ability to block/omit events/organization I’m not interested in. This will obviously be more important as more events/users are added. Overall it’s functioned well for me so far and I’m grateful for the opportunity to use it.
I love seeing startups doing work that actually makes an impact, as I aspire for the same one day. This is one of those companies. The app has some room for improvement. Putting in address on signup, but it not being applied as the anchor address for events; server response times need improvement (it’s timed out twice) or some load balancing. But other than those two issues, I didn’t see much else wrong so far. Great UI, easy to use. Hope the criticism is useful. Great job, keep it up. Can’t wait to get involved in some of these events.
POINT is one app to volunteer for any cause. We’re your starting point to do more good. How does POINT work? FOLLOW CAUSES & FIND NONPROFITS Ther...