Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Naked Apartments · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like to browse apartments even though I'm not planning on moving within a few years, just a fun past time. This app is very easy to use, and to find a lot of apartments. I only have one qualm and it is that every couple of months I'll open the app and it will just be stuck on the loading icon and not load at all, hut thats easily fixed by redownloading it.
This app makes looking for apartments in the Upper East Side almost impossible. At would be great if we could get a map view and see where the listing are located geographically before clicking them. An easier fix would even be not allowing Listers to post apartments as being in the Upper East Side if it is actually in Central Harlem. You cant say these areas aren’t easily differentiated because they are. There are apartments on here where the lister says upper east side and it is literally next to the capital E in the Google Maps “East Harlem” marker. This is negligent and make this app difficult to use. Upper East Side is commonly defined as below 96 street and in this app it seems like at least 85% or more of Upper East Side listings are 103rd street or higher. If I wanted to live in East Harlem I can easily put that in the search criteria. Please fix, Annoyed User
This is a easy to use real estate application that allows users to filter their searches for apartments in a number of ways. The app is easy to browse and each listing provides valuable information to the decision process. Naked Apartments separates itself from other real estate applications in being more lifestyle oriented allowing you to take notes when apartment hunting, messaging with agents and most importantly to me, providing a guide to renting in the city. Well worth a download for any person looking to rent in the Big Apple.
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