Passport Photo - ID Photo

Vitalij Schaefer · iOS

Passport Photo - ID Photo

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Passport Photo - ID Photo screenshot 1Passport Photo - ID Photo screenshot 2Passport Photo - ID Photo screenshot 3Passport Photo - ID Photo screenshot 4Passport Photo - ID Photo screenshot 5Passport Photo - ID Photo screenshot 6Passport Photo - ID Photo screenshot 7Passport Photo - ID Photo screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Passport Photo - ID Photo Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$0.14

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
7.0K
Rating
4.5 ★(20,853)

Rating Distribution

4.5
★★★★★
20,853 reviews
5
7%
4
2%
3
3%
2
9%
1
80%

Top Countries

🇺🇸 US🇩🇪 DE🇸🇬 SG
Reviews (3)▼
★☆☆☆☆8mobius8/3/2023
Performance and cost a problem

Don’t know how this got positive reviews. First problem is in replacing background. The program often does not correctly cut out the bottom especially in repeated background changes. You are left with pieces of your face that were connected to the edge cut out. Not acceptable. So don’t pay for background changing. The second problem were the adds. I payed for both background and color images. (How are you not going to need color images. This is just a free tryout but pay before use, equivalent to remove watermark). Payed over $20 and still had adds. And these adds are some of the most annoying in the industry. Fully blocking you from using program till the add is over (some quit long) and full sound with some real embarrassing adds so don’t use in public. The whole thing has a real dishonest feel. Just use one of the other programs that has a cheap rental. In the end to my frustration I did not save any time or effort over my take a picture and edit it in a photo program previous method. After developer comment: Pictures were against a plain solid background but it still had this problem. For example earlobes disappeared being left with white on subsequent background changes. As for using tools those tools can’t recreate these features. So in my case I just had to set up a useable color background and not use the feature I had paid $10 for. Well I certainly missed where it said one had the ability to print one color picture. If you skip buying background change and I knew about the single color picture and just paid for adds to go away I would feel better about the product and have given it more stars. I would really consider removing adds if people buy one of your features.

★★★★★Mrconner094/7/2022
App worked for my PR card

I used this app to take and send my Photo digitally so that I could be approved for my Canada Permanent Resident card. The first photo I sent was rejected and the explanation said, “Other”. I don’t think it was rejected because of the picture itself but of a couple other factors. I resubmitted my photo the same day that I received my rejection email, and within two weeks, my PR card was at my address! If you are in the middle of this long and annoying process, DON’T give up! You got this! Most importantly- it didn’t cost me a cent for gas to drive anywhere or for the picture itself. I just sent a black and white copy to my email, for free, and it worked!

★★★☆☆missywilky1/20/2018
Super easy, worked well... rejected by office!!

Fast, simple, straight forward. Was irritated I had to pay to unlock the colored photos in different sizes (aka, in order to print on certain sizes of paper and not have it just print a giant face to fill up an 8.5x11), but $2 is way cheaper than a service somewhere so NBD in the scheme of things. Take it to the office, rejected. They held it up against this clear print out with the tracing of where the face should fit and it was way over. And I followed instructions and fit it to the parameters exactly. I wish I could include the photos. Useless if the passport office won’t accept it/ it’s not actually the correct size. It wasn’t the height of the head or point of the chin that mattered, the face was supposed to fit inside the oval and it didn’t. Even though the head hit right and the chin hit right. (NOTE: it was a baby, so I tried to argue about head size but it didn’t matter, so good to note for those using for babies).

Version History (81)▼
9.05/13/2026
8.95/4/2026
8.84/29/2026
8.74/24/2026
8.611/13/2025
8.59/1/2025
8.48/21/2025
8.35/21/2025
8.22/17/2025
8.18/29/2024
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (32)▼
ArabicCACroatianCzechDanishDutchEnglishFinnishFrenchGermanGreekHebrewHIHungarianIndonesianItalianJapaneseKoreanMalayNorwegianPolishPortugueseRomanianRussianChineseSlovakSpanishSwedishThaiTurkishUkrainianVietnamese
App Details▼

With this passport photo app, you can format, print, or save passport photos in seconds. It comes with passport photo templates for 100 countries. As...

iOS App ID
917389447
Content Rating
4+
Min OS
18.0
Size
59.9 MB
In-App Purchases
Yes
Publisher
Vitalij Schaefer
Ge

In-App Purchases (3)

NamePriceType
Remove Ads$5.99One-time
Unlock color images$9.99One-time
Unlock all backgrounds$9.99One-time